Putting the conscious back into fashion
We’re working on being kinder to the planet we all share, while still offering high-quality products that our customers will enjoy.
We understand that sustainability is important to our customers and of course, the planet, that's why we're putting our best efforts into becoming a more eco-friendly brand without compromising style and quality.
As we continue to grow, our goal is to take steps towards the right direction by providing made to order products and limiting waste, while providing efficient shipping.
Here's how we do it!
Made to Order
Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. One in every five garments reaches a landfill without being worn even once. By producing our products only as the order is placed, allows for less fabric waste than conventional manufacturing.
Since we decided to take the made to order approach, fulfilling only the items our customers actually want helps us to keep waste to a minimum. We encourage our customers to purchase what they need to ease the load of overproduction.
Around 78% of our supplier's orders are delivered in the same region they’re fulfilled. Having fulfillment centers close to our customers is good both for the business and the planet. Strategically located fulfillment centers allow for faster shipping times and lower shipping costs, and it also helps with reducing the CO₂ emissions produced when transporting orders.
Quality Products That You Can Rely On
The better the quality, the longer the product lasts. Before we add new products, we do durability, wash, and wear tests to make sure they’ll stand the test of time. Producing long-lasting products means reducing new purchases.
We work with suppliers that produce high-quality products that last many washes, keeping print colors vibrant and the fabric soft.
Our eco-friendly product collection consists of items that are made of at least 30% sustainable, recycled, or biodegradable materials.
A significant part of our products are printed with the direct-to-garment (DTG) technique. With DTG, ink is sprayed onto the garment, which helps it soak better into the fabric and makes the print less prone to fading.